What an AI visibility tool does
AI visibility tools ask AI assistants the questions customers ask, record which brands are named and which sites are cited, and track it over time. This shows whether an assistant recommends a business when someone asks, and who it recommends instead.
The tools differ in which assistants they cover, how many prompts are included, and which countries and languages are supported. Some charge extra for certain assistants, so the starting price may not cover everything.
How to choose one
Compare which assistants are tracked, such as ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Claude, Copilot and others. Check how many prompts are included, which countries and languages are supported, and the price of the lowest plan.
Starting prices range from $17 a month (yearly) to custom enterprise pricing. Vasukai starts at $19 a month, with lower regional prices and rupee pricing in India, and includes Google keyword and rank tracking with the same credits. None of the other tools we checked mentions support for Indian languages, while Vasukai asks in a business's main language plus up to 2 more, including 11 Indian languages, and tracks Sarvam, India's own AI.
Which tool fits which kind of business
A small business that wants to know if AI assistants recommend it can start with a free tool. Vasukai's free AI check asks ChatGPT the questions customers ask about a business and shows who is named instead. Free tools that ask ChatGPT allow 2 runs a day without an account and 25 a day after a free email sign-in, with no card.
For ongoing tracking, paid plans track 8 assistants every week or every day. Businesses serving Indian language customers may need a tool that supports those languages, which Vasukai does. Others may choose based on the assistants they care about or the starting price.
Questions
What is the best AI visibility tool for a small business?
The best tool depends on which assistants you want to track, how many prompts you need, and your budget. Vasukai starts at $19 a month and includes Google keyword and rank tracking with the same credits. You can also start with free tools that ask ChatGPT, which allow 2 runs a day without an account and 25 a day after a free email sign-in.
Which tools track Google AI Overviews and AI Mode?
Some of the 14 tools we checked track Google AI Overviews and Google AI Mode. You should check each vendor's product page to confirm which assistants are included, as some charge extra for certain assistants.
Is there a free AI visibility tool?
Several tools have trials, and Vasukai has free tools and a free AI check. The free AI check asks ChatGPT the questions customers ask about a business and shows who is named instead. Free tools that ask ChatGPT allow 2 runs a day without an account and 25 a day after a free email sign-in, with no card.
Which tool supports Indian languages?
None of the other tools we checked mentions support for Indian languages. Vasukai asks in a business's main language plus up to 2 more, including 11 Indian languages, and tracks Sarvam, India's own AI.
How often should AI visibility be checked?
There is no fixed rule, but paid plans on Vasukai track 8 assistants every week or every day. Checking regularly helps you see changes in which brands are named. Results from free tools are kept for 24 hours so a repeat of the same check is instant and does not use a run.