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Best microwave in the UK, according to AI

ChatGPT and Gemini each named Russell Hobbs most often, in 38 of 59 answers. This page reports what the assistants said across 59 answers about microwaves in the UK.

Kael Tripton editorial team · Reviewed by Poonam Tripathi · Updated

The microwaves brands AI recommends most

Share of the 59 answers that named each brand. The squares show which assistants named it.

  1. 1Russell HobbsModels named: RHFM2365B, RHM2076B, RHMM701BCGPA64.4% of answersYour brand? Add your link
  2. 2PanasonicModels named: NN-ST23QMBPQ, NN-ST22QBBPQ, NN-ST65QBBPQCGPA50.8% of answersYour brand? Add your link
  3. 3CookworksModels named: 700W 17L Standard Microwave, 700W Standard Microwave, 700W Standard / Manual MicrowaveCGPA39% of answersYour brand? Add your link
  4. 4SalterModels named: Toronto Microwave, Toronto, Duowave EK5817CGPA32.2% of answersYour brand? Add your link
  5. 5SharpModels named: R272KM, R20D, YC-QC254AU-BCGPA23.7% of answersYour brand? Add your link
  6. 6SamsungModels named: MS23K3513AK, Solo Microwave, solo microwaveCGPA22% of answersYour brand? Add your link
  7. 7SageModels named: the Combi Wave 3-in-1, Combi Wave 3-in-1, The Combi Wave 3-in-1CGPA18.6% of answersYour brand? Add your link
  8. 8HotpointModels named: MWH 1311 B, Curve MWH1311B, MF25GIXHCGPA16.9% of answersYour brand? Add your link
  9. 9ToshibaModels named: 800W 23L Microwave, 800W 23L, Black Mirror 20L MicrowaveCGPA15.3% of answersYour brand? Add your link
  10. 10HisenseModels named: H20MOWS4UK, H25MOBS7HUK, h20mows4ukCGPA11.9% of answersYour brand? Add your link

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Side by side

What the answers said about each brand. Prices are as quoted in the answers, not checked by us.

BrandShare of answersNamed byNamed best forModels namedPrices quoted
Russell Hobbs64.4%4 of 4best all-rounder, tiny kitchens, best digital / styled pickRHFM2365B, RHM2076B, RHMM701BAround £99; £89.00
Panasonic50.8%4 of 4best overall, best overall compact choice, everyday useNN-ST23QMBPQ, NN-ST22QBBPQ, NN-ST65QBBPQ£189.99; Around £99
Cookworks39%4 of 4budget, keeping the cost down, best budget mini microwave700W 17L Standard Microwave, 700W Standard Microwave, 700W Standard / Manual MicrowaveUnder £50–£70; £49
Salter32.2%4 of 4best budget choice, budget, best budget compact microwaveToronto Microwave, Toronto, Duowave EK5817Around £80; £50 – £80
Sharp23.7%4 of 4best compact all-rounder, best compact digital model, compact microwave with touch controlsR272KM, R20D, YC-QC254AU-B£179; £179
Samsung22%4 of 4best overall, value for most people, solo microwave for everyday reheating & defrostingMS23K3513AK, Solo Microwave, solo microwave£89.97; Around £95–£115
Sage18.6%4 of 4best overall, best overall / combi, combination & multi-function microwavesthe Combi Wave 3-in-1, Combi Wave 3-in-1, The Combi Wave 3-in-1Around £350–£360; £359.95
Hotpoint16.9%2 of 4best space-saving design, very limited worktop space, smallest practical optionMWH 1311 B, Curve MWH1311B, MF25GIXH~£90–£100; ~£100
Toshiba15.3%3 of 4best budget, larger budget option, best overall budget buy800W 23L Microwave, 800W 23L, Black Mirror 20L Microwaveabout £69.97; £74.99
Hisense11.9%2 of 4budget-friendly larger option, best for a tight worktop, strong-value standard 20l microwaveH20MOWS4UK, H25MOBS7HUK, h20mows4uk£89; £49.00

What people in the UK ask, answered

Each answer is our summary of what the four assistants said.

What is the best microwave in the UK?

Russell Hobbs was named most often overall, in 38 of 59 answers. Panasonic was named in 30 answers, with models described as best overall and best for everyday use. Sage was also named as best overall in some answers.

What is the best small microwave?

Russell Hobbs was named for tiny kitchens, and Sharp was named as a best compact all-rounder. Hotpoint was named for a space-saving design and for very limited worktop space. Salter was named as a best budget compact microwave.

What is the best mini microwave?

Cookworks was named as the best budget mini microwave. Russell Hobbs was named for tiny kitchens. Hotpoint was named as the smallest practical option.

What is the best compact microwave?

Panasonic was named as the best overall compact choice. Sharp was named as a best compact all-rounder and for a compact digital model with touch controls. Salter was named as a best budget compact microwave.

What is the best small microwave for a small kitchen?

Russell Hobbs was named for tiny kitchens. Hotpoint was named for very limited worktop space and as a space-saving design. Hisense was named as best for a tight worktop.

What is the best combination microwave?

Sage was named for combination and multi-function microwaves, with the Combi Wave 3-in-1 described as best overall and best combi. Panasonic was also named as best overall in some answers.

What is the best combi microwave?

Sage was named most often for combi microwaves, with the Combi Wave 3-in-1 described as best overall and best combi. Panasonic was named as best overall in some answers.

What is the best affordable microwave?

Cookworks was named for budget and for keeping the cost down. Salter was named as a best budget choice. Toshiba was named as a best budget and a best overall budget buy.

What is the best budget microwave?

Cookworks was named for budget, with answers quoting around £49. Salter was named as a best budget choice, with answers quoting around £80. Toshiba was named as a best budget buy, with answers quoting about £69.97.

What is the best flatbed microwave?

The assistants did not single out a brand as best for flatbed microwaves. Russell Hobbs was named most often overall for microwaves, in 38 of 59 answers.

What is the best inexpensive microwave?

Cookworks was named for keeping the cost down, with answers quoting £49. Salter was named as a best budget choice, with answers quoting around £80. Hisense was named as a strong-value standard 20L microwave, with answers quoting around £49 to £59.

What is the best cheap microwave?

Cookworks was named for budget, with answers quoting under £50 to £70. Salter was named as a best budget choice, with answers quoting £50 to £80. Toshiba was named as a best overall budget buy, with answers quoting about £69.97.

What is the best built-in microwave?

The assistants did not single out a brand as best for built-in microwaves. Russell Hobbs was named most often overall for microwaves, in 38 of 59 answers.

Which microwaves do AI assistants name as best buys?

Russell Hobbs was named as best all-rounder and best digital pick, in 38 of 59 answers. Panasonic was named as best overall, in 30 answers. Sage was named as best overall and best combi, in 11 answers.

What is the best value microwave?

Samsung was named as value for most people, with answers quoting around £95 to £115. Hisense was named as a strong-value standard 20L microwave, with answers quoting around £49 to £59. Cookworks was named for keeping the cost down, with answers quoting £49.

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How we count

We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for (15 for this category), asked from the UK, and read every answer: 59 answers here.

A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.

This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.

The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.

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