AI Picks / October 2026
What AI recommends in the UK
Which brands ChatGPT, Gemini, Perplexity and Google AI recommend when people in the UK ask, across 108 categories. Counted from real answers, updated monthly.
Money
- Cash ISAsShawbrook Bank
- Easy access savings accountsCahoot
- Stocks and shares ISAsAJ Bell
- Credit cardsAmerican Express
- Balance transfer credit cardsBarclaycard
- Current accountsSantander
- Travel credit cardsBritish Airways American Express
- Cashback credit cardsAmerican Express
- First time buyer mortgagesNationwide Building Society
- Mortgage brokersL&C Mortgages
- Mortgage lendersNationwide
Health and beauty
- Electric toothbrushesOral-B
- Hair straightenersghd
- MascarasMaybelline
- Perfumes for womenChanel
- Beard trimmersPhilips
- SunscreensLa Roche-Posay
- FoundationsL'Oréal Paris
- MoisturisersCeraVe
- Retinol serumsThe Ordinary
- Hair curlersBaByliss
Electronics
- LaptopsLenovo
- Noise cancelling headphonesSony
- Power banksAnker
- TVsSamsung
- Bluetooth speakersJBL
- TabletsSamsung
- Wireless earbudsSony
- Gaming chairsSecretlab
- SmartphonesSamsung
- Budget smartphonesSamsung
- SmartwatchesGarmin
- Video doorbellsEufy
- E-readersKobo
- Gaming headsetsSteelSeries
- SoundbarsSamsung
Home and kitchen
- Air fryersNinja
- Coffee machinesDe'Longhi
- Bean-to-cup coffee machinesDe'Longhi
- MicrowavesRussell Hobbs
- KettlesRussell Hobbs
- Bread makersPanasonic
- Pod coffee machinesNespresso
- ToastersDualit
- BlendersNinja
- Kitchen knivesGlobal
- Non-stick frying pansTefal
- JuicersNinja
Sleep and furniture
- MattressesSimba
- PillowsSimba
- Mattress toppersPanda
- Office chairsSihoo
- Sofa bedsIKEA
- DuvetsScooms
Sports and fitness
- Protein powdersMyProtein
- Running shoesHOKA
- Electric bikesFiido
- CreatineMyprotein
- Trail running shoesSalomon
- Massage gunsBob and Brad
Cars and travel
- Electric carsCitroën
- Hybrid carsToyota
- Small carsRenault
- Car breakdown coverRAC
Heating and cooling
- Portable air conditionersMeaco
- DehumidifiersMeaco
- Oil-filled radiatorsDe'Longhi
Pets
- Flea treatments for dogsFrontline
- Dog foodForthglade
- Cat foodRoyal Canin
- Cat litterWorld's Best Cat Litter
- Pet insurancePetplan
- Puppy foodRoyal Canin
Business software
- VPNsProton VPN
- Business bank accountsStarling Bank
- Website buildersWix
Insurance
- Travel insuranceStaysure
- Car insuranceDirect Line
- Home insuranceNFU Mutual
- Appliance insuranceDomestic & General
- Learner driver insuranceCollingwood Insurance
- Temporary car insuranceCuvva
Food and drink
- Coffee beansLavazza
- Instant coffeeNESCAFÉ
- Olive oilASDA
- Protein barsGrenade
Cleaning
- Carpet cleanersVax
- Pressure washersKärcher
- Pet hair vacuum cleanersShark
Large appliances
- Washing machinesBosch
- DishwashersBosch
- Fridge freezersBeko
Baby and kids
- Breast pumpsMedela
- Baby bottlesPhilips Avent
- PramsBugaboo
- PushchairsBugaboo
Fashion
- Waterproof jacketsRab
- Watches for menCasio
- Jeans for womenLevi's
Home services
- Broadband providersVodafone Business
- Energy suppliersOctopus Energy
Garden and DIY
- BBQsWeber
- Lawn mowersBosch
AI tools
- AI video generatorsKling AI
Learning and jobs
- Language learning appsDuolingo
Health services
- Hearing aidsPhonak
Waste and recycling
- Business waste collectionBiffa
- Skip hireMick George Group
Is your brand missing from AI answers? Feature it in your category from $19 a month, labelled as sponsored, or find out why AI recommends your rivals.
See optionsHow we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for, asked from the UK, and read every answer.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.