AI Picks / United Kingdom / Sports and fitness
Best running shoe in the UK, according to AI
HOKA was the brand AI assistants named most for running shoes in the UK, appearing in 17 of 56 answers (30.4%). This page reports what ChatGPT, Gemini, Perplexity and Google AI Overviews said across those 56 answers.
- 15 real searches
- 4 AI assistants
- 56 answers read
- No affiliate links
- Best all-rounderHOKANamed in 30.4% of answers
- Best for beginnersBrooksNamed in 21.4% of answers
- Best for muddy paths, uneven terrain, and off-road exploringSalomonNamed in 21.4% of answers
- Best stability shoeSauconyNamed in 21.4% of answers
- Best all-rounder & comfortASICSNamed in 19.6% of answers
- Best for long runsNew BalanceNamed in 16.1% of answers
The running shoes brands AI recommends most
Share of the 56 answers that named each brand. The squares show which assistants named it.
- 1HOKAModels named: Clifton 10, Speedgoat 7, Clifton 11CGPAYour brand? Add your link
- 2BrooksModels named: Ghost 17, Ghost 18, Cascadia 18CGPAYour brand? Add your link
- 3SalomonModels named: Speedcross 6, Sense Ride 5, GenesisCGPAYour brand? Add your link
- 4SauconyModels named: Peregrine 16, Peregrine 15, RideCGPAYour brand? Add your link
- 5ASICSModels named: Novablast 6, Novablast 5, Gel Nimbus 28CGPAYour brand? Add your link
- 6New BalanceModels named: Fresh Foam X 1080 v15, Fresh Foam X Hierro v9, Rebel v4CGPAYour brand? Add your link
- 7adidasModels named: Adizero EVO SL, Adizero Evo SL, Adizero Adios Pro 4CGPAYour brand? Add your link
- 8NikeModels named: Pegasus Trail 5, Pegasus 41, Vomero 18CGPAYour brand? Add your link
- 9AltraModels named: Lone Peak 9+, FWD VIA 2CGPAYour brand? Add your link
- 10Inov-8Models named: MudTalon Speed, Mudtalon, MudclawCGPAYour brand? Add your link
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What the answers said about each brand. Prices are as quoted in the answers, not checked by us.
| Brand | Share of answers | Named by | Named best for | Models named | Prices quoted |
|---|---|---|---|---|---|
| HOKA | 30.4% | 4 of 4 | best all-rounder, best for soft cushioning, maximum impact protection and joint comfort | Clifton 10, Speedgoat 7, Clifton 11 | typically £130–£150; around £120–£140 |
| Brooks | 21.4% | 4 of 4 | best for beginners, beginners, everyday mileage, and reliability, best dependable daily workhorse | Ghost 17, Ghost 18, Cascadia 18 | typically £120–£140; around £110–£140 |
| Salomon | 21.4% | 4 of 4 | muddy paths, uneven terrain, and off-road exploring, best for trails (deep mud and soft ground), mud & soft ground | Speedcross 6, Sense Ride 5, Genesis | £90–£140; £140 |
| Saucony | 21.4% | 4 of 4 | best stability shoe, best for tempo & race training, balanced all-rounder | Peregrine 16, Peregrine 15, Ride | £170.20; £100–£145 |
| ASICS | 19.6% | 4 of 4 | best all-rounder & comfort, best overall road shoe, best all-rounder | Novablast 6, Novablast 5, Gel Nimbus 28 | £180 RRP; around £140 |
| New Balance | 16.1% | 3 of 4 | best for long runs, best lightweight option, best max cushioning | Fresh Foam X 1080 v15, Fresh Foam X Hierro v9, Rebel v4 | around £170; £84 |
| adidas | 12.5% | 3 of 4 | best overall / daily trainer, tempo runs, fast training days, and lightweight agility, best daily trainer & speed | Adizero EVO SL, Adizero Evo SL, Adizero Adios Pro 4 | £140 RRP |
| Nike | 10.7% | 2 of 4 | best versatile option, best for maximum comfort / easy miles, broad road-running range | Pegasus Trail 5, Pegasus 41, Vomero 18 | – |
| Altra | 7.1% | 3 of 4 | wider feet, trail walking and running, wide feet and natural fit, high mileage | Lone Peak 9+, FWD VIA 2 | ~£130 |
| Inov-8 | 7.1% | 2 of 4 | muddy fields, steep climbs, fell running, deep mud and british winter slop, deep mud and wet british fells | MudTalon Speed, Mudtalon, Mudclaw | £80–£130 |
What people in the UK ask, answered
Each answer is our summary of what the four assistants said.
What are the best running shoes for men in the UK?
HOKA was named most often for men's running shoes, with the Clifton 10 and Clifton 11 cited as best all-rounder and best for soft cushioning. Brooks was also named, with the Ghost 17 and Ghost 18 described as best for beginners and a dependable daily workhorse. ASICS appeared with the Novablast 6 as best all-rounder and comfort.
What are the best running shoes for women in the UK?
HOKA was named most often for women's running shoes, with the Clifton 10 and Clifton 11 cited for soft cushioning and maximum impact protection. Brooks was also named, with the Ghost 17 and Ghost 18 described as best for beginners. ASICS appeared with the Novablast 6 as best all-rounder.
What are the best running shoes overall in the UK?
HOKA was named most often overall, with the Clifton 10 and Clifton 11 described as best all-rounder and best for soft cushioning. ASICS was also named, with the Novablast 6 as best overall road shoe and best all-rounder. Saucony appeared with the Ride as a balanced all-rounder.
What are the best On running shoes for women in the UK?
The assistants did not single out On for women's running shoes. HOKA was named most overall for this category, with the Clifton 10 and Clifton 11 cited as best all-rounder and best for soft cushioning.
What are the best running shoes for trail running in the UK?
Salomon was named most often for trail running, with the Speedcross 6 and Sense Ride 5 described as best for muddy paths and soft ground. Inov-8 was also named, with the MudTalon Speed and Mudclaw cited for deep mud and British winter slop. Altra appeared with the Lone Peak 9+ for trail walking and running.
What are the best running shoes for beginners in the UK?
Brooks was named most often for beginners, with the Ghost 17 and Ghost 18 described as best for beginners and everyday mileage. HOKA was also named, with the Clifton 10 and Clifton 11 cited as best all-rounder. ASICS appeared with the Novablast 6 as best all-rounder and comfort.
What are the best running shoes for long runs in the UK?
New Balance was named for long runs, with the Fresh Foam X 1080 v15 described as best for long runs. HOKA was also named, with the Clifton 10 and Clifton 11 cited for soft cushioning and maximum impact protection. ASICS appeared with the Gel Nimbus 28 as best all-rounder and comfort.
What are the best running shoes for wide feet in the UK?
Altra was named for wide feet, with the Lone Peak 9+ and FWD VIA 2 described as best for wider feet and natural fit. HOKA was also named, with the Clifton 10 and Clifton 11 cited as best all-rounder. Brooks appeared with the Ghost 17 and Ghost 18 as best for beginners.
What are the best running shoes for speed and tempo training in the UK?
Saucony was named for tempo and race training, with the Peregrine 16 and Ride described as best for tempo and race training and a balanced all-rounder. adidas was also named, with the Adizero EVO SL cited for tempo runs and fast training days. ASICS appeared with the Novablast 6 as best all-rounder.
What are the best running shoes for walking and running in the UK?
HOKA was named most often for walking and running, with the Clifton 10 and Clifton 11 cited as best all-rounder and best for soft cushioning. Brooks was also named, with the Ghost 17 and Ghost 18 described as a dependable daily workhorse. Altra appeared with the Lone Peak 9+ for trail walking and running.
What are the best running shoes for muddy conditions in the UK?
Inov-8 was named for muddy conditions, with the MudTalon Speed and Mudclaw described as best for deep mud and wet British fells. Salomon was also named, with the Speedcross 6 and Sense Ride 5 cited for muddy paths and soft ground. Altra appeared with the Lone Peak 9+ for trail walking and running.
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How we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for (15 for this category), asked from the UK, and read every answer: 56 answers here.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.