AI Picks / United Kingdom / Electronics
Best smartphone in the UK, according to AI
Samsung was the brand named most often by AI assistants for smartphones in the UK, appearing in 51 of 60 answers. This page reports what ChatGPT, Gemini, Perplexity and Google AI Overviews said across those 60 answers.
- 15 real searches
- 4 AI assistants
- 60 answers read
- No affiliate links
- Best overallSamsungNamed in 85% of answers
- Best for photographyGoogleNamed in 55% of answers
- Best for overallMotorolaNamed in 55% of answers
- Best compact iphoneAppleNamed in 51.7% of answers
- Best for simplicityDoroNamed in 28.3% of answers
- Best for performance and gamingXiaomiNamed in 18.3% of answers
The smartphones brands AI recommends most
Share of the 60 answers that named each brand. The squares show which assistants named it.
- 1SamsungModels named: Galaxy S26 Ultra, Galaxy A17 5G, Galaxy S26CGPAYour brand? Add your link
- 2GoogleModels named: Pixel 10 Pro, Pixel 9a, Pixel 8aCGPAYour brand? Add your link
- 3MotorolaModels named: Moto G77, Moto G56, Moto G55CGPAYour brand? Add your link
- 4AppleModels named: iPhone 17, iPhone 18 Pro, iPhone 17eCGPAYour brand? Add your link
- 5DoroModels named: Aurora A30, Doro 8200, Doro 8100CGPAYour brand? Add your link
- 6XiaomiModels named: Poco X7 Pro, 17 Ultra, Redmi Note 14 5GCGPAYour brand? Add your link
- 7ChatsieModels named: Chatsie Phone, Chatsie SmartphoneCGPAYour brand? Add your link
- 8NothingModels named: Phone (4b), CMF by Nothing Phone, Nothing Phone (3a)CGPAYour brand? Add your link
- 9NokiaModels named: 2660 Flip, Nokia 2660 Flip, 105 4GCGPAYour brand? Add your link
- 10OppoModels named: Find X9 Pro, Find X9 UltraCGPAYour brand? Add your link
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What the answers said about each brand. Prices are as quoted in the answers, not checked by us.
| Brand | Share of answers | Named by | Named best for | Models named | Prices quoted |
|---|---|---|---|---|---|
| Samsung | 85% | 4 of 4 | best overall, zoom & versatility, zoom | Galaxy S26 Ultra, Galaxy A17 5G, Galaxy S26 | around £1,279; approx. £155–£180 |
| 55% | 4 of 4 | photography, everyday photos, best camera and clean android | Pixel 10 Pro, Pixel 9a, Pixel 8a | around £499; approx. £300–£350 | |
| Motorola | 55% | 4 of 4 | overall, best overall value, best value | Moto G77, Moto G56, Moto G55 | well under £250; approx. £200–£250 |
| Apple | 51.7% | 4 of 4 | best compact iphone, easiest mainstream smartphone, budget iphone | iPhone 17, iPhone 18 Pro, iPhone 17e | from around £799; from £599 |
| Doro | 28.3% | 4 of 4 | simplicity, senior-friendly android smartphone with sos button, senior telecommunications, simplified smartphones | Aurora A30, Doro 8200, Doro 8100 | Around £200–£230; £290 |
| Xiaomi | 18.3% | 4 of 4 | performance and gaming, performance-focused users and mobile gamers, mobile gaming | Poco X7 Pro, 17 Ultra, Redmi Note 14 5G | ~£260 - £300; £250–£280 |
| Chatsie | 15% | 4 of 4 | best dedicated smartphone for older people overall, complete beginners or those overwhelmed by standard smartphones, complete beginners or those who find standard smartphones confusing | Chatsie Phone, Chatsie Smartphone | Around £299; around £299 |
| Nothing | 13.3% | 3 of 4 | distinctive design and clean software, unique style, value performance | Phone (4b), CMF by Nothing Phone, Nothing Phone (3a) | under £300; ~£250 - £300 |
| Nokia | 10% | 4 of 4 | traditional alternatives, budget, cheap simple everyday phone, overall flip phone, digital detox | 2660 Flip, Nokia 2660 Flip, 105 4G | Around £27–£40; £60 – £65 |
| Oppo | 6.7% | 2 of 4 | hardware powerhouse, best overall, flagship camera powerhouse | Find X9 Pro, Find X9 Ultra | around £1,099; about £1,099 |
What people in the UK ask, answered
Each answer is our summary of what the four assistants said.
What is the best smartphone in the UK?
Samsung was named most often for the best smartphone overall, appearing in 51 of 60 answers. Assistants named the Galaxy S26 Ultra as best overall and for zoom, with answers quoting around £1,279. Google, Motorola and Apple were also named, with the Pixel 10 Pro, Moto G77 and iPhone 17 cited for photography, value and compact design respectively.
What is the best budget smartphone in the UK?
Motorola was named most often for budget and value, with the Moto G77, Moto G56 and Moto G55 cited as best overall value. Answers quoted around £200 to £250 for these models. Samsung's Galaxy A17 5G was also named for budget buyers, with answers quoting around £155 to £180.
What is the best cheap smartphone in the UK?
Motorola and Samsung were named most often for cheap smartphones, with the Moto G series and Galaxy A17 5G cited as affordable options. Answers quoted around £155 to £250 for these models. Google's Pixel 8a was also named, with answers quoting around £200 to £300.
What is the best affordable smartphone in the UK?
Motorola was named most often for affordable smartphones, with the Moto G77, G56 and G55 cited as best value. Answers quoted around £200 to £250. Samsung's Galaxy A17 5G and Google's Pixel 9a were also named, with answers quoting around £155 to £180 and £300 to £350 respectively.
What is the best camera smartphone in the UK?
Google was named most often for camera quality, with the Pixel 10 Pro cited as best for photography and everyday photos. Answers quoted around £499 for the Pixel 10 Pro. Samsung's Galaxy S26 Ultra was named for zoom and versatility, with answers quoting around £1,279, and Oppo's Find X9 Pro was named as a flagship camera powerhouse, with answers quoting around £1,099.
What is the best flip smartphone in the UK?
Nokia was named most often for flip phones, with the 2660 Flip cited as the overall flip phone and for digital detox. Answers quoted around £27 to £65 for Nokia flip models. Samsung and other brands were named most overall for smartphones, but the assistants did not single out a flip model from those brands for this question.
What is the best smartphone for older people in the UK?
Doro was named most often for older people, with the Aurora A30 and Doro 8200 cited for simplicity and senior-friendly features including an SOS button. Answers quoted around £199 to £290 for Doro models. Chatsie was also named as the best dedicated smartphone for older people overall, with answers quoting around £299.
What is the best smartphone for seniors in the UK?
Doro was named most often for seniors, with the Aurora A30 and Doro 8200 cited for simplicity and senior telecommunications. Answers quoted around £199 to £290. Chatsie was also named for complete beginners or those overwhelmed by standard smartphones, with answers quoting around £299.
What is the best non-smartphone in the UK?
Nokia was named most often for non-smartphones, with the 2660 Flip and 105 4G cited as traditional alternatives and simple everyday phones. Answers quoted around £27 to £65 for these models. Samsung was named most overall for smartphones, but the assistants did not single out a non-smartphone from Samsung for this question.
What is the best compact smartphone in the UK?
Apple was named most often for compact smartphones, with the iPhone 17e cited as the best compact iPhone. Answers quoted around £250 to £280 for the iPhone 17e. Samsung's Galaxy S26 was also named, with answers quoting around £200 to £350.
What is the best small smartphone in the UK?
Apple was named most often for small smartphones, with the iPhone 17e cited as the best compact iPhone. Answers quoted around £250 to £280. Samsung's Galaxy S26 was also named, with answers quoting around £200 to £350.
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How we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for (15 for this category), asked from the UK, and read every answer: 60 answers here.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.