AI Picks / United Kingdom / Business software
Best website builder in the UK, according to AI
Wix was the brand AI assistants named most for website builders in the UK, appearing in 55 of 60 answers (91.7%). This report is based on 60 answers, with 15 each from ChatGPT, Gemini, Perplexity and Google AI Overviews.
- 15 real searches
- 4 AI assistants
- 60 answers read
- No affiliate links
- Best overallWixNamed in 91.7% of answers
- Best for designSquarespaceNamed in 80% of answers
- Best for budget optionHostingerNamed in 60% of answers
- Best for online shopsShopifyNamed in 55% of answers
- Best for customisation, complex sites and blogsWordPressNamed in 40% of answers
- Best for small, local businesses needing fast setup and marketing toolsGoDaddyNamed in 33.3% of answers
The website builders brands AI recommends most
Share of the 60 answers that named each brand. The squares show which assistants named it.
- 1WixModels named: Wix Studio, Wix AI Website Builder, AriaCGPAYour brand? Add your link
- 2SquarespaceModels named: Squarespace Blueprint AI, Blueprint AI, Squarespace CommerceCGPAYour brand? Add your link
- 3HostingerModels named: Hostinger Website Builder, Website Builder, Hostinger AI Website BuilderCGPAYour brand? Add your link
- 4ShopifyModels named: Shopify Magic, Sidekick, Starter PlanCGPAYour brand? Add your link
- 5WordPressModels named: WordPress.org, Gutenberg, built-in WordPress editorCGPAYour brand? Add your link
- 6GoDaddyModels named: GoDaddy Website Builder, Airo, Websites + MarketingCGPAYour brand? Add your link
- 7IONOSModels named: IONOS MyWebsite, MyWebsite, WordPress hostingCGPAYour brand? Add your link
- 8FormatCGPAYour brand? Add your link
- 9WooCommerceCGPAYour brand? Add your link
- 10Square OnlineCGPAYour brand? Add your link
Sell website builders in the UK? Feature your brand here, clearly labelled as sponsored, from $19 a month. It never changes the ranking.
Feature your brandSide by side
What the answers said about each brand. Prices are as quoted in the answers, not checked by us.
| Brand | Share of answers | Named by | Named best for | Models named | Prices quoted |
|---|---|---|---|---|---|
| Wix | 91.7% | 4 of 4 | best overall, best all-around, beginners | Wix Studio, Wix AI Website Builder, Aria | from £9/month; from £9/month |
| Squarespace | 80% | 4 of 4 | design, design and creatives, portfolios, creatives, portfolios, and service-based businesses | Squarespace Blueprint AI, Blueprint AI, Squarespace Commerce | from £12/month; from £12/month |
| Hostinger | 60% | 4 of 4 | budget option, budget-conscious startups and simple websites, budget and ai-focused choice | Hostinger Website Builder, Website Builder, Hostinger AI Website Builder | under £3 a month; from £2.99/month |
| Shopify | 55% | 4 of 4 | online shops, e-commerce seo, online stores and ecommerce | Shopify Magic, Sidekick, Starter Plan | from £19/month; £19/month when billed yearly |
| WordPress | 40% | 4 of 4 | customisation, complex sites and blogs, blogs, articles and content-rich websites, blogging and writing | WordPress.org, Gutenberg, built-in WordPress editor | free (requires separate hosting ~£2–£3/month); hosting + domain costs vary |
| GoDaddy | 33.3% | 4 of 4 | small, local businesses needing fast setup and marketing tools, fast setup and basic service businesses; appointments, quick setup | GoDaddy Website Builder, Airo, Websites + Marketing | from £7.99/month; around $9.99/mo |
| IONOS | 11.7% | 2 of 4 | simple brochure site; small businesses, simple, inexpensive websites, basic uk small-business websites, simple brochure site | IONOS MyWebsite, MyWebsite, WordPress hosting | from about £10/month; low-cost entry tiers available |
| Format | 10% | 4 of 4 | photographers and visual artists, photographers and visual pros, portfolios | – | mid-range monthly subscription |
| WooCommerce | 8.3% | 4 of 4 | total control & flexibility, flexible, content-heavy stores, total customisation via wordpress | – | plugin is free; hosting and domain costs vary |
| Square Online | 6.7% | 2 of 4 | small online shops, free e-commerce, shops, cafés and service businesses | – | free up to £64+ per month |
What people in the UK ask, answered
Each answer is our summary of what the four assistants said.
What is the best website builder in the UK?
Wix was named most often overall, appearing in 55 of 60 answers. It was described as best overall, best all-around and best for beginners. Squarespace was also named frequently, in 48 answers, and was cited for design.
What is the best free website builder in the UK?
The assistants did not single out one brand as best for free use. Wix was named most overall for this category, in 55 of 60 answers. WordPress was described as free software that requires separate hosting, and WooCommerce was noted as a free plugin with hosting and domain costs varying.
What is the best AI website builder in the UK?
Wix was named for its AI Website Builder and Aria tools, and was described as best overall. Hostinger was also named for its AI Website Builder and was described as a budget and AI-focused choice. Squarespace was named for Blueprint AI.
What is the best website builder for small businesses in the UK?
GoDaddy was described as best for small, local businesses needing fast setup and marketing tools. IONOS was named for simple, inexpensive websites and basic UK small-business sites. Wix was named most overall, in 55 of 60 answers.
What is the best portfolio website builder in the UK?
Squarespace was described as best for design and creatives, portfolios, and service-based businesses. Format was named for photographers and visual artists, and for portfolios. Wix was named most overall, in 55 of 60 answers.
What is the best website builder for ecommerce in the UK?
Shopify was described as best for online shops, e-commerce SEO, and online stores and ecommerce. Square Online was named for small online shops and free e-commerce. WooCommerce was named for total control and flexibility.
What is the best affordable website builder in the UK?
Hostinger was described as the budget option and a budget-conscious choice for startups and simple websites. IONOS was named for simple, inexpensive websites. Wix was named most overall, in 55 of 60 answers.
What is the best website builder for artists in the UK?
Format was named for photographers and visual artists, and for portfolios. Squarespace was described as best for creatives and portfolios. Wix was named most overall, in 55 of 60 answers.
What is the best website builder software in the UK?
Wix was named most often, in 55 of 60 answers, and was described as best overall and best all-around. Squarespace was named in 48 answers for design. WordPress was named for customisation and complex sites.
What is the best website builder for blogs in the UK?
WordPress was described as best for blogs, articles and content-rich websites, and for blogging and writing. Wix was named most overall, in 55 of 60 answers. Squarespace was named in 48 answers for design.
What is the best website builder for SEO in the UK?
The assistants did not single out one brand as best for SEO. Shopify was described as best for e-commerce SEO. Wix was named most overall for this category, in 55 of 60 answers.
What is the best website builder for WordPress in the UK?
WordPress was named for customisation, complex sites and blogs, and for blogging and writing. WooCommerce was named for total customisation via WordPress. Wix was named most overall, in 55 of 60 answers.
What is the easiest website builder in the UK?
Wix was described as best for beginners and was named most overall, in 55 of 60 answers. GoDaddy was named for quick setup and fast setup for basic service businesses. Squarespace was named for design.
Not in the ranking?
The brand report shows which websites and pages these answers rely on, why the assistants pick your rivals, and what to change so they name you.
How we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for (15 for this category), asked from the UK, and read every answer: 60 answers here.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
Vasukai and Kael Tripton are both run by Kael Tripton Ltd. The Kael Tripton box on this page is ours; it is not part of the AI ranking and does not change it.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.