Sample dashboard. A fictional bike shop, to show what your own dashboard contains. Sign in or start a trial to see your business.
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Sample dashboard. A fictional bike shop, to show what your own dashboard contains. Sign in or start a trial to see your business.
Which channels bring customers, what each costs, and where to put your budget
Visits
6,840
Last 28 days, all channelsConversions (key events)
219
3.2% of visitsRevenue
27,640.00
In your Analytics currencySpend in this period
1,077.63
From the monthly figures you entered6.9% of its visits end in a key event, against 3.2% across all channels. It brings only 4% of your visits, so this is the first place to grow.
6.7% conversion on 210 visits, well above your 3.2% average. Worth more effort or budget.
10.1% of your visits but only 0.9% convert (average 3.2%). Check which pages it lands on and whether the visitors are the right ones before spending more on it.
A key event costs 17.61 through Paid Search and 73.69 through Paid Social, 4.2 times as much. Shift part of the budget and compare next month, as cheaper channels can get dearer as you spend more.
51.3 back in revenue for each 1 spent. Paid Social returns the least, 1.4.
Last 28 days from Google Analytics, with the change on the 28 days before. Assistants such as ChatGPT have their own row; Analytics would otherwise count them as Referral.
| Channel | Visits | Share | Conversions | Conversion rate | Revenue | Revenue a visit | Spend | Cost a conversion | Return per 1 spent |
|---|---|---|---|---|---|---|---|---|---|
| Organic Search | 2,890+5% | 42.3% | 81+9% | 2.8% | 9,480.00 | 3.28 | – | – | – |
| Direct | 1,420+2% | 20.8% | 57+4% | 4% | 7,120.00 | 5.01 | – | – | – |
| Paid Search | 860+9% | 12.6% | 34+17% | 4% | 5,210.00 | 6.06 | 598.68 | 17.61 | 8.7 |
| Paid Social | 690+28% | 10.1% | 6-14% | 0.9% | 610.00 | 0.88 | 442.11 | 73.69 | 1.4 |
| Organic Social | 330-6% | 4.8% | 5-17% | 1.5% | 420.00 | 1.27 | – | – | – |
| AI assistants | 276+28% | 4% | 19+73% | 6.9% | 2,650.00 | 9.60 | – | – | – |
| 210-9% | 3.1% | 14-7% | 6.7% | 1,890.00 | 9.00 | 36.84 | 2.63 | 51.3 | |
| Referral | 164+3% | 2.4% | 3level | 1.8% | 260.00 | 1.59 | – | – | – |
Ads, agency fees, tools and sponsorships, per channel, in the same currency as your Analytics revenue. Only you see this. Leave blank for channels you do not pay for.
Analytics gives each visit to the last channel that brought the visitor. Someone who first found you in an AI answer and later clicked an ad counts under the ad, so channels that start the journey, AI assistants among them, are usually worth more than they look here. Figures cover the last 28 days and refresh once a day.