Vasukai

AI Travel Index / October 2026

Who AI recommends in London

What ChatGPT, Gemini, Perplexity and Google AI Overviews told travellers asking about London, asked from United Kingdom. The squares show which assistants named each business.

CChatGPTGGeminiPPerplexityAGoogle AI Overviews

Hotels

29 businesses named; 83% by only one assistant

  1. Claridge’sCGPA
  2. The SavoyCGPA
  3. Corinthia LondonCGPA
  4. The ConnaughtCGPA
  5. The Ritz LondonCGPA
  6. Aloft London ExcelCGPA
  7. Art’otel London Battersea Power StationCGPA
  8. Google HotelsCGPA

Sources cited: google.com, timeout.com, uk.hotels.com, afar.com

Asked: “What are the best hotels in London?” and “Where should I stay in London for a first visit?”

Restaurants

40 businesses named; 72% by only one assistant

  1. RulesCGPA
  2. Borough MarketCGPA
  3. GymkhanaCGPA
  4. The LedburyCGPA
  5. St. JohnCGPA
  6. BratCGPA
  7. Core by Clare SmythCGPA
  8. Dinner by Heston BlumenthalCGPA

Sources cited: google.com, visitlondon.com, facebook.com, esquire.com

Asked: “What are the best restaurants in London?” and “Where should I eat in London for local food?”

Things to do

36 businesses named; 67% by only one assistant

  1. Borough MarketCGPA
  2. British MuseumCGPA
  3. Buckingham PalaceCGPA
  4. Camden MarketCGPA
  5. London EyeCGPA
  6. Tower of LondonCGPA
  7. City CruisesCGPA
  8. National GalleryCGPA

Sources cited: tripadvisor.com, youtube.com, viator.com, timeout.com

Asked: “What are the best things to do in London?” and “Which tours in London are worth booking?”

Tours and day trips

42 businesses named; 69% by only one assistant

  1. Golden ToursCGPA
  2. London WalksCGPA
  3. Evan Evans ToursCGPA
  4. GetYourGuideCGPA
  5. Rabbie'sCGPA
  6. ViatorCGPA
  7. British ToursCGPA
  8. GWRCGPA

Sources cited: tripadvisor.com, goldentours.com, londonsightseeingtaxitours.com, internationalfriends.co.uk

Asked: “Best day trips from London and who to book with?” and “Which tour companies are best for a trip to London?”

Airport transfers

28 businesses named; 54% by only one assistant

  1. Gatwick ExpressCGPA
  2. Heathrow ExpressCGPA
  3. Elizabeth lineCGPA
  4. National ExpressCGPA
  5. Stansted ExpressCGPA
  6. ThameslinkCGPA
  7. Piccadilly lineCGPA
  8. SouthernCGPA

Sources cited: klook.com, tripadvisor.com, londonaire.co.uk, heathrow.com

Asked: “What is the best way to get from the airport to central London?” and “Which airport transfer service should I use in London?”

eSIMs and mobile data

27 businesses named; 59% by only one assistant

  1. AiraloCGPA
  2. HolaflyCGPA
  3. EECGPA
  4. VodafoneCGPA
  5. O2CGPA
  6. ThreeCGPA
  7. SailyCGPA
  8. UbigiCGPA

Sources cited: traveltomtom.net, ee.co.uk, esim.holafly.com, saily.com

Asked: “What is the best way to get mobile data as a tourist in London?” and “Which eSIM should I buy for a trip to London?”

Travel insurance

22 businesses named; 68% by only one assistant

  1. IMGCGPA
  2. Saga PlusCGPA
  3. StaysureCGPA
  4. WorldTripsCGPA
  5. Compare the MarketCGPA
  6. MoneySuperMarketCGPA
  7. Post OfficeCGPA
  8. AvivaCGPA

Sources cited: internationalinsurance.com, postoffice.co.uk, squaremouth.com, which.co.uk

Asked: “Best travel insurance for visiting London?” and “Which travel insurance should I get for a trip to London?”

Airlines

21 businesses named; 52% by only one assistant

  1. British AirwaysCGPA
  2. Virgin AtlanticCGPA
  3. easyJetCGPA
  4. RyanairCGPA
  5. Delta Air LinesCGPA
  6. EmiratesCGPA
  7. JetBlueCGPA
  8. Qatar AirwaysCGPA

Sources cited: myglobalviewpoint.com, kayak.co.uk, skyscanner.com, 10xtravel.com

Asked: “What is the best airline to fly into London?” and “Which airline is best for flying to London?”

Other cities

ParisFranceDubaiUnited Arab EmiratesSingaporeSingaporeNew YorkUnited StatesTokyoJapanBangkokThailandIstanbulTurkeyRomeItalyBarcelonaSpainBaliIndonesiaMumbaiIndiaDelhiIndiaSydneyAustraliaLisbonPortugalAmsterdamNetherlandsHong KongHong KongLos AngelesUnited StatesCape TownSouth AfricaMexico CityMexico

How we ran it

On 10 October 2026 we asked ChatGPT, Gemini, Perplexity and Google AI Overviews the same 320 travel questions: two for each of 8 topics in each of 20 cities, worded the way travellers ask.

Each question was asked from the city’s own country, through the assistant itself where possible (Perplexity through its API with web search). Google does not show an AI Overview for every search, so a few questions have three answers instead of four.

We recorded every answer in full and listed the businesses each one named. Landmarks, neighbourhoods and public places are not counted. Different spellings of the same business are merged.

This shows what the assistants said that day, not our own ranking. Answers change, so we ask the same questions again every month and keep every answer.

Is your business in the answer?

The free AI check shows whether ChatGPT names your business when customers ask, who it names instead, and three things to fix first. No card needed.

Run my free check