AI Travel Index / October 2026
Who AI recommends in Rome
What ChatGPT, Gemini, Perplexity and Google AI Overviews told travellers asking about Rome, asked from Italy. The squares show which assistants named each business.
CChatGPTGGeminiPPerplexityAGoogle AI Overviews
Hotels
- Hotel de RussieCGPA
- Hotel EdenCGPA
- Albergo del SenatoCGPA
- DoubleTree by Hilton Rome MontiCGPA
- Google HotelsCGPA
- Hassler RomaCGPA
- Hotel ArtemideCGPA
- Hotel de Russie, a Rocco Forte HotelCGPA
Sources cited: google.com, hotels.com, robbreport.com, us.trip.com
Asked: “What are the best hotels in Rome?” and “Where should I stay in Rome for a first visit?”
Restaurants
- Armando al PantheonCGPA
- Roscioli Salumeria con CucinaCGPA
- Flavio al VelavevodettoCGPA
- Trattoria PennestriCGPA
- AromaCGPA
- Casa MancoCGPA
- CiPASSOCGPA
- Da Cesare al CasalettoCGPA
Sources cited: lepetitchef.com, romewise.com, guide.michelin.com, michelin.com
Asked: “What are the best restaurants in Rome?” and “Where should I eat in Rome for local food?”
Things to do
- GetYourGuideCGPA
- Borromini and Bernini baroque-art tourCGPA
- Catacombs and Appian Way tourCGPA
- Colosseum, Roman Forum and Palatine Hill guided tourCGPA
- Day trip to TivoliCGPA
- Historic-centre walking tourCGPA
- LivToursCGPA
- Locanda Meloni Ritrovo Di QuartiereCGPA
Sources cited: viator.com, facebook.com, tripadvisor.com, instagram.com
Asked: “What are the best things to do in Rome?” and “Which tours in Rome are worth booking?”
Tours and day trips
- City WondersCGPA
- TrenitaliaCGPA
- ViatorCGPA
- GetYourGuideCGPA
- Context TravelCGPA
- ItaloCGPA
- LivToursCGPA
- The Roman GuyCGPA
Sources cited: tripadvisor.com, viator.com, trip.com, romeprivateexcursions.com
Asked: “Best day trips from Rome and who to book with?” and “Which tour companies are best for a trip to Rome?”
Airport transfers
- Leonardo ExpressCGPA
- FL1 regional trainCGPA
- Welcome PickupsCGPA
- TerravisionCGPA
- SIT Bus ShuttleCGPA
- BlacklaneCGPA
- TrenitaliaCGPA
- Airport busesCGPA
Sources cited: rome.info, facebook.com, untolditaly.com, romaetravel.com
Asked: “What is the best way to get from the airport to central Rome?” and “Which airport transfer service should I use in Rome?”
eSIMs and mobile data
- AiraloCGPA
- HolaflyCGPA
- SailyCGPA
- TIMCGPA
- VodafoneCGPA
- WindTreCGPA
- IliadCGPA
- UbigiCGPA
Sources cited: travelcoolplaces.com, youtube.com, traveltomtom.net, roafly.com
Asked: “What is the best way to get mobile data as a tourist in Rome?” and “Which eSIM should I buy for a trip to Rome?”
Travel insurance
- Allianz Travel InsuranceCGPA
- World NomadsCGPA
- InsureMyTripCGPA
- Travelex InsuranceCGPA
- AXACGPA
- SquaremouthCGPA
- StaysureCGPA
- Travel GuardCGPA
Sources cited: squaremouth.com, rome.net, americanvisitorinsurance.com, thepointsguy.com
Asked: “Best travel insurance for visiting Rome?” and “Which travel insurance should I get for a trip to Rome?”
Airlines
- ITA AirwaysCGPA
- DeltaCGPA
- LufthansaCGPA
- RyanairCGPA
- easyJetCGPA
- Air FranceCGPA
- EmiratesCGPA
- KLMCGPA
Sources cited: skyscanner.com, baggagepolicies.com, expedia.com, myglobalviewpoint.com
Asked: “What is the best airline to fly into Rome?” and “Which airline is best for flying to Rome?”
Other cities
How we ran it
On 10 October 2026 we asked ChatGPT, Gemini, Perplexity and Google AI Overviews the same 320 travel questions: two for each of 8 topics in each of 20 cities, worded the way travellers ask.
Each question was asked from the city’s own country, through the assistant itself where possible (Perplexity through its API with web search). Google does not show an AI Overview for every search, so a few questions have three answers instead of four.
We recorded every answer in full and listed the businesses each one named. Landmarks, neighbourhoods and public places are not counted. Different spellings of the same business are merged.
This shows what the assistants said that day, not our own ranking. Answers change, so we ask the same questions again every month and keep every answer.
Is your business in the answer?
The free AI check shows whether ChatGPT names your business when customers ask, who it names instead, and three things to fix first. No card needed.