AI Picks / United Kingdom / Health and beauty
Best moisturiser in the UK, according to AI
CeraVe was the brand AI assistants named most often for moisturisers in the UK, appearing in 22 of 58 answers (37.9%). This page reports what ChatGPT, Gemini, Perplexity and Google AI Overviews said across those 58 answers.
- 15 real searches
- 4 AI assistants
- 58 answers read
- No affiliate links
- Best overallCeraVeNamed in 37.9% of answers
- Best for sensitive or dry skinLa Roche-PosayNamed in 31% of answers
- Best for dry skin that needs barrier support, including under makeupBYOMANamed in 10.3% of answers
- Best for lightweight / oily skinNeutrogenaNamed in 8.6% of answers
- Best for flaky legs, rough patches and stubborn drynessEucerinNamed in 8.6% of answers
- Best for classic everyday hydrationAveenoNamed in 8.6% of answers
The moisturisers brands AI recommends most
Share of the 58 answers that named each brand. The squares show which assistants named it.
- 1CeraVeModels named: Moisturising Cream, AM Facial Moisturising Lotion SPF 50, Oil Control Moisturising Gel-CreamCGPAYour brand? Add your link
- 2La Roche-PosayModels named: Anthelios UVMune 400 Hydrating Cream SPF50+, Cicaplast Baume B5+, Effaclar MatCGPAYour brand? Add your link
- 3BYOMAModels named: Barrier+ Repair Treatment, Ultralight Face Fluid SPF 50, Moisturising Gel-CreamCGPAYour brand? Add your link
- 4NeutrogenaModels named: Hydro Boost Water Gel, Norwegian Formula Deep Moisture Body Lotion, Hydro Boost Water Gel MoisturiserCGPAYour brand? Add your link
- 5EucerinModels named: UreaRepair PLUS 10% Urea Lotion, UreaRepair PLUS 5% Urea Body Lotion, UreaRepair Face Cream 5% UreaCGPAYour brand? Add your link
- 6AveenoModels named: Daily Moisturising Body Lotion, Daily Moisturising Lotion, Skin Relief Moisturising LotionCGPAYour brand? Add your link
- 7Kiehl'sModels named: Ultra Facial Cream, Ultra Facial Cream SPF 30CGPAYour brand? Add your link
- 8Medik8Models named: Advanced Day Ultimate Protect SPF 50+, Total Moisture Daily Facial Cream, Advanced Day Ultimate Protect SPF50+CGPAYour brand? Add your link
- 9BulldogModels named: Age Defence Moisturiser, Sensitive Moisturiser, Original MoisturiserCGPAYour brand? Add your link
- 10NiveaModels named: Men Sensitive Moisturiser, Men Creme, Body MilkCGPAYour brand? Add your link
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What the answers said about each brand. Prices are as quoted in the answers, not checked by us.
| Brand | Share of answers | Named by | Named best for | Models named | Prices quoted |
|---|---|---|---|---|---|
| CeraVe | 37.9% | 4 of 4 | best overall, sensitive or dry skin, all-rounder | Moisturising Cream, AM Facial Moisturising Lotion SPF 50, Oil Control Moisturising Gel-Cream | typically £10–£18; approx. £14 for 345g |
| La Roche-Posay | 31% | 4 of 4 | sensitive or dry skin, oily or combination skin, very dry skin | Anthelios UVMune 400 Hydrating Cream SPF50+, Cicaplast Baume B5+, Effaclar Mat | typically £18–£25; approx. £20 for 400ml |
| BYOMA | 10.3% | 4 of 4 | best overall, dry skin that needs barrier support, including under makeup, top budget pick | Barrier+ Repair Treatment, Ultralight Face Fluid SPF 50, Moisturising Gel-Cream | around £17; about £16.99 |
| Neutrogena | 8.6% | 4 of 4 | lightweight / oily skin, budget quick-fix, best budget choice | Hydro Boost Water Gel, Norwegian Formula Deep Moisture Body Lotion, Hydro Boost Water Gel Moisturiser | approx. £6 for 400ml; around £7.91 |
| Eucerin | 8.6% | 3 of 4 | flaky legs, rough patches and stubborn dryness, rough or bumpy skin, rough, bumpy skin | UreaRepair PLUS 10% Urea Lotion, UreaRepair PLUS 5% Urea Body Lotion, UreaRepair Face Cream 5% Urea | typically £12–£20; approx. £13 for 400ml |
| Aveeno | 8.6% | 3 of 4 | classic everyday hydration, rich winter cream, dry skin that is easily irritated or prone to redness | Daily Moisturising Body Lotion, Daily Moisturising Lotion, Skin Relief Moisturising Lotion | approx. £9 for 300ml; around £17 |
| Kiehl's | 6.9% | 2 of 4 | splurge / premium pick, 24-hour daily comfort, richer-feeling daily moisturiser, cold or windy weather | Ultra Facial Cream, Ultra Facial Cream SPF 30 | – |
| Medik8 | 6.9% | 2 of 4 | plump, dewy finish, sensitive or dry skin, anti-ageing and ultimate environmental defense | Advanced Day Ultimate Protect SPF 50+, Total Moisture Daily Facial Cream, Advanced Day Ultimate Protect SPF50+ | – |
| Bulldog | 5.2% | 3 of 4 | high street budget pick, budget option, everyday use / normal to dry skin | Age Defence Moisturiser, Sensitive Moisturiser, Original Moisturiser | under £10; ~£4.40 – £5.49 (100ml) |
| Nivea | 5.2% | 3 of 4 | high street budget pick, budget all-rounder (face, body & hands), best budget option | Men Sensitive Moisturiser, Men Creme, Body Milk | under £10; ~£2.70 – £4.00 (75ml–150ml) |
What people in the UK ask, answered
Each answer is our summary of what the four assistants said.
What is the best moisturiser for dry skin in the UK?
CeraVe was named most often for dry skin, with its Moisturising Cream cited as best overall and for sensitive or dry skin. La Roche-Posay was also named, with Cicaplast Baume B5+ for very dry skin. BYOMA was named for dry skin that needs barrier support, including under makeup.
What is the best tinted moisturiser in the UK?
The assistants did not single out a brand for tinted moisturisers. CeraVe was named most overall for moisturisers, but no brand was named as best for tinted moisturisers specifically.
What is the best moisturiser in the UK?
CeraVe was named as best overall and as an all-rounder, appearing in 22 answers. BYOMA was also named as best overall. La Roche-Posay was named for sensitive or dry skin.
What is the best body moisturiser in the UK?
Eucerin was named for flaky legs, rough patches and stubborn dryness, with its UreaRepair PLUS 10% Urea Lotion. Aveeno was named for classic everyday hydration and as a rich winter cream. CeraVe was named most overall for moisturisers.
What is the best face moisturiser in the UK?
CeraVe was named as best overall and as an all-rounder for the face. La Roche-Posay was named for sensitive or dry skin. BYOMA was named as best overall and for dry skin that needs barrier support.
What is the best facial moisturiser in the UK?
CeraVe was named most often for facial moisturisers, as best overall and for sensitive or dry skin. La Roche-Posay was named for sensitive or dry skin. Medik8 was named for a plump, dewy finish.
What is the best moisturiser for men in the UK?
Bulldog was named as a high street budget pick and for everyday use on normal to dry skin. Nivea was named as a high street budget pick and as a budget all-rounder for face, body and hands. CeraVe was named most overall for moisturisers.
What is the best moisturiser for mature skin in the UK?
Medik8 was named for anti-ageing and ultimate environmental defense, with its Advanced Day Ultimate Protect SPF 50+. Kiehl's was named as a splurge or premium pick and for 24-hour daily comfort. CeraVe was named most overall for moisturisers.
What is the best body moisturiser for dry skin in the UK?
Eucerin was named for flaky legs, rough patches and stubborn dryness, with its UreaRepair PLUS 10% Urea Lotion. Aveeno was named for dry skin that is easily irritated or prone to redness. CeraVe was named most overall for moisturisers.
What is the best facial moisturiser for dry skin in the UK?
CeraVe was named for sensitive or dry skin, with its Moisturising Cream. La Roche-Posay was named for sensitive or dry skin and for very dry skin. Medik8 was named for sensitive or dry skin.
What is the best moisturiser for dry skin on the face in the UK?
CeraVe was named for sensitive or dry skin on the face, with its Moisturising Cream. La Roche-Posay was named for sensitive or dry skin and for very dry skin. BYOMA was named for dry skin that needs barrier support.
What is the best face moisturiser for dry skin in the UK?
CeraVe was named for sensitive or dry skin on the face, with its Moisturising Cream. La Roche-Posay was named for sensitive or dry skin and for very dry skin. Medik8 was named for sensitive or dry skin.
What is the best moisturiser for oily skin in the UK?
La Roche-Posay was named for oily or combination skin, with its Effaclar Mat. Neutrogena was named for lightweight or oily skin, with its Hydro Boost Water Gel. CeraVe was named most overall for moisturisers.
What is the best SPF moisturiser in the UK?
CeraVe was named for its AM Facial Moisturising Lotion SPF 50. La Roche-Posay was named for its Anthelios UVMune 400 Hydrating Cream SPF50+. BYOMA was named for its Ultralight Face Fluid SPF 50.
What is the best moisturiser with SPF in the UK?
CeraVe was named for its AM Facial Moisturising Lotion SPF 50. La Roche-Posay was named for its Anthelios UVMune 400 Hydrating Cream SPF50+. Medik8 was named for its Advanced Day Ultimate Protect SPF 50+.
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How we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for (15 for this category), asked from the UK, and read every answer: 58 answers here.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.