AI Picks / United Kingdom / Health and beauty
Best mascara in the UK, according to AI
Maybelline was the brand AI assistants named most for mascaras, appearing in 44 of 58 answers (75.9%). The results are based on 58 answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
- 15 real searches
- 4 AI assistants
- 58 answers read
- No affiliate links
- Best overallMaybellineNamed in 75.9% of answers
- Best for short lashesL'Oréal ParisNamed in 53.4% of answers
- Best budget buyessenceNamed in 20.7% of answers
- Best for sensitive eyesCliniqueNamed in 17.2% of answers
- Best for length plus liftCharlotte TilburyNamed in 15.5% of answers
- Best for waterproof optionRimmelNamed in 12.1% of answers
The mascaras brands AI recommends most
Share of the 58 answers that named each brand. The squares show which assistants named it.
- 1MaybellineModels named: Lash Sensational Sky High Mascara, Lash Sensational Sky High, Great LashCGPAYour brand? Add your link
- 2L'Oréal ParisModels named: Telescopic, Telescopic Mascara, Telescopic ExtensionistCGPAYour brand? Add your link
- 3essenceModels named: Lash Princess False Lash Effect Mascara, Lash Princess False Lash Effect, Lash Princess (Green Wand)CGPAYour brand? Add your link
- 4CliniqueModels named: High Impact High-Fi Full Volume, High Impact Zero Gravity Mascara, High Impact Zero GravityCGPAYour brand? Add your link
- 5Charlotte TilburyModels named: Pillow Talk Push Up Lashes!, Pillow Talk Push Up Lashes, Exaggereyes Volume MascaraCGPAYour brand? Add your link
- 6RimmelModels named: Thrill Seeker Waterproof, Kind & Free Clean Mascara, Thrill Seeker MascaraCGPAYour brand? Add your link
- 7HourglassModels named: Unlocked Instant Extensions Mascara, Caution Extreme Lash MascaraCGPAYour brand? Add your link
- 8Beauty PieModels named: Wrap Star Tubing MascaraCGPAYour brand? Add your link
- 9LancômeModels named: Lash Idôle Mascara, Hypnôse Drama, Lash IdôleCGPAYour brand? Add your link
- 10UKLASHModels named: Lengthening Mascara, Tubing MascaraCGPAYour brand? Add your link
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What the answers said about each brand. Prices are as quoted in the answers, not checked by us.
| Brand | Share of answers | Named by | Named best for | Models named | Prices quoted |
|---|---|---|---|---|---|
| Maybelline | 75.9% | 4 of 4 | best overall, length and lift, high-street alternative | Lash Sensational Sky High Mascara, Lash Sensational Sky High, Great Lash | £13.99; Around £8–£13 |
| L'Oréal Paris | 53.4% | 4 of 4 | short lashes, length, definition and a clean finish, thick, fluttery, voluminous lashes | Telescopic, Telescopic Mascara, Telescopic Extensionist | Around £11–£14; Around £12.99 |
| essence | 20.7% | 4 of 4 | best budget buy, best budget pick, budget | Lash Princess False Lash Effect Mascara, Lash Princess False Lash Effect, Lash Princess (Green Wand) | Typically £4–£6; Usually around £4–6 |
| Clinique | 17.2% | 4 of 4 | sensitive eyes, luxury option, best overall | High Impact High-Fi Full Volume, High Impact Zero Gravity Mascara, High Impact Zero Gravity | £26–£27; ~£26 |
| Charlotte Tilbury | 15.5% | 3 of 4 | length plus lift, drama & volume, lifting lashes, elongated wide-awake illusion | Pillow Talk Push Up Lashes!, Pillow Talk Push Up Lashes, Exaggereyes Volume Mascara | £28; Around £28 |
| Rimmel | 12.1% | 3 of 4 | waterproof option, budget-friendly, gentle, lift and curl | Thrill Seeker Waterproof, Kind & Free Clean Mascara, Thrill Seeker Mascara | ~£10; around £10.99 |
| Hourglass | 10.3% | 2 of 4 | lengthening, splurge & luxury lengthening, tubing, jaw-dropping length and separation | Unlocked Instant Extensions Mascara, Caution Extreme Lash Mascara | £34; ~£32 |
| Beauty Pie | 10.3% | 3 of 4 | mid-range & everyday, dramatic volume, lengthening | Wrap Star Tubing Mascara | £20; £10.00 |
| Lancôme | 10.3% | 3 of 4 | fanned-out, clump-free volumetric look, dramatic volume, buildable, everyday glamour volume | Lash Idôle Mascara, Hypnôse Drama, Lash Idôle | Around £27; ~£27 |
| UKLASH | 8.6% | 3 of 4 | best overall, mid-range & everyday, lift, curl, and lengthen | Lengthening Mascara, Tubing Mascara | £16; £16.00 |
What people in the UK ask, answered
Each answer is our summary of what the four assistants said.
What is the best mascara in the UK?
Maybelline was named most often overall, appearing in 44 of 58 answers, with models including Lash Sensational Sky High and Great Lash. Assistants named it as best overall, for length and lift, and as a high-street alternative. Clinique and UKLASH were also named as best overall by some assistants.
What is the best waterproof mascara?
Rimmel was named for waterproof options, with its Thrill Seeker Waterproof mascara. Assistants named it as a waterproof option. No other brand was singled out for waterproof in the brief.
What is the best tubing mascara?
Hourglass was named for tubing, with its Unlocked Instant Extensions Mascara, described as giving length and separation. Beauty Pie was also named for its Wrap Star Tubing Mascara, and UKLASH for its Tubing Mascara. Assistants named these brands for lengthening and everyday use.
What is the best mascara for volume and length?
Maybelline was named for length and lift, with Lash Sensational Sky High. L'Oréal Paris was named for length, definition and a clean finish, and for thick, fluttery, voluminous lashes. Charlotte Tilbury was named for length plus lift.
What is the best mascara for sensitive eyes?
Clinique was named for sensitive eyes, with models including High Impact High-Fi Full Volume and High Impact Zero Gravity. Assistants named it as the sensitive eyes option and as a luxury option. Rimmel's Kind & Free Clean Mascara was named as budget-friendly and gentle.
What is the best mascara for volume?
Lancôme was named for a fanned-out, clump-free volumetric look and for dramatic volume, with Lash Idôle and Hypnôse Drama. Charlotte Tilbury was named for drama and volume, and Beauty Pie for dramatic volume. L'Oréal Paris was named for thick, fluttery, voluminous lashes.
What is the best drugstore mascara?
Maybelline was named as a high-street alternative, with Lash Sensational Sky High and Great Lash. essence was named as the best budget buy and best budget pick, with Lash Princess False Lash Effect. Rimmel was named as budget-friendly and gentle.
What is the best mascara for lengthening?
Hourglass was named for lengthening, with Unlocked Instant Extensions Mascara and Caution Extreme Lash Mascara. Beauty Pie was named for lengthening with Wrap Star Tubing Mascara, and UKLASH for lift, curl and lengthen. Maybelline was named for length and lift.
What is the best Maybelline mascara?
Assistants named Lash Sensational Sky High Mascara, Lash Sensational Sky High and Great Lash. Maybelline was named as best overall, for length and lift, and as a high-street alternative. Answers quoted around £13.99, around £8 to £13 and around £12.99.
What is the best smudge proof mascara?
The brief does not single out a brand for smudge proof mascaras. Maybelline was named most often overall for this category, appearing in 44 of 58 answers. Rimmel was named for waterproof options with Thrill Seeker Waterproof.
What is the best mascara for short lashes?
L'Oréal Paris was named for short lashes, with Telescopic and Telescopic Extensionist. Assistants named it for length, definition and a clean finish. Maybelline was named most often overall for this category.
What is the best cheap mascara?
essence was named as the best budget buy and best budget pick, with Lash Princess False Lash Effect and Lash Princess (Green Wand). Answers quoted around £4 to £6, usually around £4 to £6, and around £3.30 to £4.00. Rimmel was also named as budget-friendly.
What is the best mascara for long lashes?
The brief does not single out a brand for long lashes. Maybelline was named most often overall for this category, appearing in 44 of 58 answers. Hourglass and UKLASH were named for lengthening.
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How we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the UK actually search for (15 for this category), asked from the UK, and read every answer: 58 answers here.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.