AI Picks / United States / Health and beauty
Best mascara in the US, according to AI
ChatGPT, Gemini, Perplexity and Google AI Overviews named Maybelline most often for mascaras in the US, in 23 of 59 answers. This page reports what those 59 answers said.
- 15 real searches
- 4 AI assistants
- 59 answers read
- No affiliate links
- Best overallMaybellineNamed in 39% of answers
- Best for drugstore, extreme lengthL'Oréal ParisNamed in 33.9% of answers
- Best premium pickLancômeNamed in 32.2% of answers
- Best dramatic volumeToo FacedNamed in 25.4% of answers
- Best for clean beauty formulationIliaNamed in 16.9% of answers
- Best for 16-hour lift, volumeMilaniNamed in 15.3% of answers
The mascaras brands AI recommends most
Share of the 59 answers that named each brand. The squares show which assistants named it.
- 1MaybellineModels named: Lash Sensational Sky High Mascara, Lash Sensational Sky High Waterproof Mascara, Lash Sensational Sky TubesCGPAYour brand? Add your link
- 2L'Oréal ParisModels named: Voluminous Lash Paradise, Voluminous Waterproof Mascara, Voluminous Lash Paradise WaterproofCGPAYour brand? Add your link
- 3LancômeModels named: Lash Idôle Waterproof Mascara, Lash Idôle Volumizing & Lengthening Mascara, Lash Idôle Lash-Lifting & Volumizing MascaraCGPAYour brand? Add your link
- 4Too FacedModels named: Better Than Sex Volumizing & Lengthening Mascara, Better Than Sex Mascara, Ribbon Wrapped Lash ExtremeCGPAYour brand? Add your link
- 5IliaModels named: Limitless Lash Lengthening Mascara, Limitless Lash Mascara, Limitless Lash Clean Lengthening MascaraCGPAYour brand? Add your link
- 6MilaniModels named: Highly Rated Lash Extensions Tubing Mascara, Highly Rated Lash Extensions, Highly Rated Lash Extensions XL Tubing MascaraCGPAYour brand? Add your link
- 7BenefitModels named: Roller Lash Curling & Lifting Mascara, BADgal BANG! Volumizing Mascara, Roller LashCGPAYour brand? Add your link
- 8essenceModels named: Lash Princess False Lash Effect Mascara, Bye Bye Panda Eyes! Tubing Mascara, Lash Princess False Lash Effect Waterproof MascaraCGPAYour brand? Add your link
- 9Thrive CausemeticsModels named: Liquid Lash Extensions Mascara, Liquid Lash ExtensionsCGPAYour brand? Add your link
- 10e.l.f.Models named: Lash XTNDR Tubing Mascara, Lash XTNDR, Lash XTNDR MascaraCGPAYour brand? Add your link
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What the answers said about each brand. Prices are as quoted in the answers, not checked by us.
| Brand | Share of answers | Named by | Named best for | Models named | Prices quoted |
|---|---|---|---|---|---|
| Maybelline | 39% | 4 of 4 | best overall, best overall value, maximum length on a budget | Lash Sensational Sky High Mascara, Lash Sensational Sky High Waterproof Mascara, Lash Sensational Sky Tubes | ~$13; about $14 |
| L'Oréal Paris | 33.9% | 4 of 4 | drugstore, extreme length, volume, high-impact volume | Voluminous Lash Paradise, Voluminous Waterproof Mascara, Voluminous Lash Paradise Waterproof | ~$15; $11–15 |
| Lancôme | 32.2% | 4 of 4 | best overall, best premium pick, lengthening & definition | Lash Idôle Waterproof Mascara, Lash Idôle Volumizing & Lengthening Mascara, Lash Idôle Lash-Lifting & Volumizing Mascara | $30; ~$30 |
| Too Faced | 25.4% | 4 of 4 | best dramatic volume, dramatic look, high-end / luxury | Better Than Sex Volumizing & Lengthening Mascara, Better Than Sex Mascara, Ribbon Wrapped Lash Extreme | ~$29; ~$29 |
| Ilia | 16.9% | 3 of 4 | clean beauty formulation, best clean / high-conditioning option, clean beauty / conditioning | Limitless Lash Lengthening Mascara, Limitless Lash Mascara, Limitless Lash Clean Lengthening Mascara | ~$29; ~$29 |
| Milani | 15.3% | 4 of 4 | 16-hour lift, volume, best drugstore alternative, best tubing formula | Highly Rated Lash Extensions Tubing Mascara, Highly Rated Lash Extensions, Highly Rated Lash Extensions XL Tubing Mascara | ~$15; $15 |
| Benefit | 15.3% | 4 of 4 | best defined, buildable result, bold, lifted lashes, best fanned-out lashes | Roller Lash Curling & Lifting Mascara, BADgal BANG! Volumizing Mascara, Roller Lash | $29; $29 |
| essence | 13.6% | 3 of 4 | best budget pick, budget volume and length, big lashes on a budget | Lash Princess False Lash Effect Mascara, Bye Bye Panda Eyes! Tubing Mascara, Lash Princess False Lash Effect Waterproof Mascara | $4.99; ~$5 |
| Thrive Causemetics | 11.9% | 3 of 4 | dramatic length, holy grail, best premium, dramatic liquid lash extension effect | Liquid Lash Extensions Mascara, Liquid Lash Extensions | $32; about $26 |
| e.l.f. | 10.2% | 4 of 4 | length with less smudging and easier removal, affordable tubing technology, best overall value | Lash XTNDR Tubing Mascara, Lash XTNDR, Lash XTNDR Mascara | $8; ~$8 |
What people in the US ask, answered
Each answer is our summary of what the four assistants said.
What is the best mascara in the US?
Maybelline was named as best overall in 23 of 59 answers, with Lash Sensational Sky High Mascara. Lancôme was also named as best overall and best premium pick, with Lash Idôle. Too Faced was named for a dramatic look and high-end luxury.
What is the best drugstore mascara?
L'Oréal Paris was named for drugstore extreme length with Voluminous Lash Paradise. Maybelline was named for best overall value and maximum length on a budget. Milani was named as a drugstore alternative with its tubing formula.
What is the best tubing mascara?
Milani was named for best tubing formula with Highly Rated Lash Extensions Tubing Mascara. e.l.f. was named for affordable tubing technology with Lash XTNDR. Maybelline's Lash Sensational Sky Tubes was also named.
What is the best waterproof mascara?
Maybelline's Lash Sensational Sky High Waterproof Mascara was named in answers. L'Oréal Paris's Voluminous Waterproof Mascara and Lancôme's Lash Idôle Waterproof Mascara were also named. essence's Lash Princess False Lash Effect Waterproof Mascara was named as a budget pick.
What is the best mascara for volume and length?
Too Faced's Better Than Sex Volumizing & Lengthening Mascara was named for dramatic volume. Lancôme's Lash Idôle Volumizing & Lengthening Mascara was named for lengthening and definition. essence was named for budget volume and length.
What is the best mascara for sensitive eyes?
Maybelline was named most overall for mascaras, in 23 of 59 answers, but the assistants did not single out a brand for sensitive eyes. Ilia was named for clean beauty and conditioning, with Limitless Lash Lengthening Mascara.
What is the best mascara for length?
Maybelline was named for maximum length on a budget with Lash Sensational Sky High Mascara. L'Oréal Paris was named for drugstore extreme length with Voluminous Lash Paradise. Thrive Causemetics was named for dramatic length with Liquid Lash Extensions.
What is the best mascara for volume?
L'Oréal Paris was named for volume and high-impact volume with Voluminous Lash Paradise. Too Faced was named for dramatic volume with Better Than Sex Mascara. Milani was named for 16-hour lift and volume.
What is the best volumizing mascara?
L'Oréal Paris's Voluminous Lash Paradise was named for high-impact volume. Too Faced's Better Than Sex Volumizing & Lengthening Mascara was named for dramatic volume. Lancôme's Lash Idôle Lash-Lifting & Volumizing Mascara was named for lengthening and definition.
What is the best lengthening mascara?
Maybelline's Lash Sensational Sky High Mascara was named for maximum length on a budget. Lancôme's Lash Idôle Volumizing & Lengthening Mascara was named for lengthening and definition. Ilia's Limitless Lash Lengthening Mascara was named for clean beauty.
What is the best drugstore tubing mascara?
Milani was named for best tubing formula with Highly Rated Lash Extensions Tubing Mascara. e.l.f. was named for affordable tubing technology with Lash XTNDR Tubing Mascara. essence's Bye Bye Panda Eyes! Tubing Mascara was also named.
What is the best drugstore waterproof mascara?
Maybelline's Lash Sensational Sky High Waterproof Mascara was named. L'Oréal Paris's Voluminous Waterproof Mascara was named for drugstore extreme length. essence's Lash Princess False Lash Effect Waterproof Mascara was named as a budget pick.
What is the best mascara at Sephora?
Lancôme's Lash Idôle was named as best overall and best premium pick. Too Faced's Better Than Sex Mascara was named for dramatic volume. Ilia's Limitless Lash Mascara was named for clean beauty.
What are the best Sephora mascaras?
Lancôme was named for best overall and best premium pick with Lash Idôle. Too Faced was named for high-end luxury and dramatic volume with Better Than Sex. Ilia was named for clean beauty with Limitless Lash.
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How we count
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions people in the US actually search for (15 for this category), asked from the US, and read every answer: 59 answers here.
A brand scores when an answer recommends it. Its rank is the share of answers that named it. Shops, review sites and brands an answer warns against are not counted. Different spellings of the same brand are merged.
This is what the assistants said on 17 October 2026, not our own opinion: we do not test products. We ask again every month. Paid listings are labelled and never change the ranking. There are no affiliate links on this page.
The rankings and data are ours (© Vasukai). You are welcome to quote a ranking with a link to this page; copying the data in bulk or by automated means is not permitted.