AI visibility platforms compared

What an AI visibility platform does

An AI visibility platform asks AI assistants the questions your customers ask, on a schedule you set, and records who is named and which websites are cited. Instead of guessing whether AI mentions you, you get a clear record of what was said and where the information came from.

This matters because more people now ask AI assistants for recommendations. If an assistant names your competitor instead of you, you lose that customer. A platform helps you spot those gaps early.

In practice, you might set up a weekly check for questions like "best accountant in Manchester" or "affordable web designer for small business." The platform runs those questions and shows you the full answers, so you can read exactly what each assistant said.

Some platforms go further and suggest fixes, like writing page copy or FAQs to improve your chances of being mentioned. Others focus on tracking and reporting only.

The platforms

Here is a fair look at each option, based only on what the vendors state. No prices are included, and no results are promised.

• Otterly.AI: covers ChatGPT, Google AI Overviews, Perplexity, Copilot; AI Mode, Gemini, Claude as paid add-ons. Best for: SMBs and solo marketers wanting a low entry price.
• Rankscale: covers ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot, Grok. Best for: Budget users and agencies wanting many engines on credits.
• Peec AI: covers chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; more as add-ons. Best for: Marketing teams wanting a daily tracker with a choice of models.
• Semrush AI Visibility Toolkit: covers ChatGPT, Google AI, Gemini, Perplexity. Best for: Existing Semrush users adding AI tracking.
• SE Visible (SE Ranking): covers ChatGPT, Gemini, AI Mode, Perplexity, AI Overviews. Best for: SMBs in those markets wanting many prompts.
• Ahrefs Brand Radar: covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude in custom prompts. Best for: Ahrefs users wanting market-wide AI mention data.
• Scrunch: covers ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta. Best for: Mid-market and enterprise brands and agencies.
• Profound: covers Up to on Enterprise incl. ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews. Best for: Enterprise brands wanting a sales-led platform.
• Vasukai: checks 9 assistants (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Claude, DeepSeek, Meta AI, Sarvam) in 24 languages from the customer's country, shows where a business is named, who is named instead and which websites the answers cite, and writes the fixes; free AI check at /sign-in?scan=1.

For example, a dentist in Leeds might ask: "Which AI visibility platform covers Google AI Overviews and Perplexity?" The answer would point to several options, including Otterly.AI, Rankscale, Peec AI, Semrush, SE Visible, Ahrefs, Scrunch, Profound and Vasukai. Each has different strengths.

A small business in India might need an assistant like Sarvam and support for Hindi or Tamil. Vasukai is the only one in this list that mentions Sarvam and 24 languages. That could make it a better fit for that market.

An agency managing many clients might prefer Rankscale for its wide engine coverage on credits, or Scrunch for mid-market and enterprise brands. A company already using Semrush or Ahrefs might find their add-on toolkits convenient.

How to choose

Choosing the right platform comes down to your specific needs. Here are the key points to compare, and why each one matters.

1. Which assistants you need, including Google AI Mode and regional assistants. If your customers use Google AI Mode or a local assistant like Sarvam, make sure the platform covers it. Otherwise you miss a growing slice of search.
2. Countries and languages. If you serve customers in multiple countries or languages, the platform must ask questions in those languages and from those locations. For example, a Toronto bakery might want checks in English and French, while a Mumbai clinic might need Hindi and Marathi.
3. Whether you see full answers and sources. Seeing the complete answer and the cited websites helps you understand why you were or were not mentioned. It also shows which pages to improve.
4. Whether it writes fixes or only reports. Some platforms just show data. Others, like Vasukai, draft the text for each fix. If you lack time or writing skills, a platform that writes fixes can save you effort.

Also consider how often you want checks. Daily tracking suits fast-moving markets, while weekly or monthly may be enough for slower sectors. Check the credit allowance and how many questions you can ask.

Finally, think about your team. If you are a solo marketer, a simple interface and low entry price matter. If you are an agency, you may need multi-client support and broad engine coverage.

Start free

Before you buy any platform, run a free check. Vasukai offers a free AI check that needs no card and shows what ChatGPT says about your business. You can try it at /sign-in?scan=1.

This gives you a baseline. You see whether you are mentioned at all, and who is mentioned instead. That information helps you decide if you need a paid platform and which features matter most.

For example, a plumber in Dublin might run the free check and find that ChatGPT recommends three competitors but not them. That is a clear signal to look into AI visibility tracking.

Even if you are mentioned, a free check shows you the context. You might be listed for one service but not another. Knowing this helps you prioritize.