AI visibility checker for your business

What AI visibility means

AI visibility is how often, and how well, AI assistants mention your business when people ask about what you sell. It is not about your own website ranking in search results. It is about whether an assistant, answering a customer's question in plain language, brings up your name at all.

That covers four things. Whether you are named. How you are described. Who is named instead of you. And which sources the assistant relied on to form its answer. Each one matters for a different reason.

For example, a dentist in Leeds might ask an assistant, "Who is a good emergency dentist in Leeds?" If the answer lists three practices and yours is not one of them, you have low AI visibility for that question. If you are listed but described as a cosmetic clinic when you mainly do emergency work, your visibility is there but the description is wrong.

The sources matter because they are the lever you can actually pull. If the assistant keeps citing a local directory that has outdated details about you, fixing that listing is a concrete action. If it cites a competitor's blog post, that tells you something about the content that is winning the answer.

What a good AI visibility checker shows

A score alone is not useful. You cannot act on a number. A good checker shows you the raw material behind the number so you can decide what to change. Here is what to look for.

• The real questions your customers ask, not just your brand name. Typing your own name into an assistant only tells you what happens when someone already knows you. The useful test is the question a stranger would ask.
• Several assistants, since ChatGPT, Gemini, Perplexity and Google's AI often disagree. One assistant may name you and another may not, and that gap is worth knowing about.
• The full answers, not only a score. You need to read the wording to see how you are described and what context you appear in.
• Competitors named in your place. Knowing who wins the answer tells you what you are up against and where the gap is.
• The websites the assistants cite. These are the sources shaping the answer, and often the fastest things to fix.
• Results over time, because answers change. Assistants update, sources change, and a single snapshot goes stale quickly.
• What to do next. A report that only describes the problem leaves you to guess at the fix.

For example, a wedding photographer in Dublin might find that ChatGPT names two studios for "wedding photographer Dublin" and cites a venue's supplier page for both. That single detail points to a specific action: getting listed on that venue's page.

The time element is easy to underestimate. If you check once in January and once in June, you cannot tell whether a change came from something you did or from the assistant updating its sources. Regular checks turn a snapshot into a trend.

How to choose an AI visibility tool

Most tools in this space look similar on a pricing page. The differences show up when you try to use them. Work through these checks before you commit.

1. Check which assistants it covers and whether you can choose your own questions. A tool that only checks one assistant gives you a partial picture. A tool that only checks your brand name misses the questions that matter.
2. Check if it is built for your market and country. AI answers differ by location and language. A tool tuned to one market may not reflect what customers in yours actually see.
3. Look at the price per month against how many questions and checks you get. A low headline price with a tiny question allowance can cost more per useful answer than a higher plan with room to test properly.
4. See whether it tells you what to fix or only reports. Reporting is the easy part. Guidance on the next action is what saves you time.
5. Try a free check before paying. You learn more from one real result about your own business than from any feature list.

For example, a software company selling to schools in Singapore might find that a tool covers the major assistants but only generates questions in English for a US audience. If their buyers ask in a different way, the results will not reflect reality.

The question allowance deserves a second look. If you want to track twenty questions weekly across three assistants, that is a lot of checks per month. Make sure the plan you pick can actually run the schedule you want.

Try Vasukai's free AI check

Vasukai asks AI assistants the questions your customers ask, on a schedule you pick, and shows whether your business is named, who is named instead, and which websites the assistants cite. Every answer is shown in full, so you can read exactly what each assistant said.

The free check needs no card. You enter your business and website, and Vasukai writes the questions your customers would ask, puts them to ChatGPT, and shows whether you are named, who is named instead, what it says about you, and three things to fix first.

Paid plans add more assistants, weekly tracking, the written fixes and SEO tools, from $19 a month. The assistants available on paid plans are ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Claude and DeepSeek, and you choose which ones to check and how many questions to run.

Each plan includes a monthly credit allowance and a ranked list of actions, plus a 'Write it for me' button that drafts the text for each fix, whether that is page copy, FAQs or a business description. Every plan also includes Google SEO tools: keyword research with Keyword Planner bids, weekly rank tracking, website lookups, competitors' Google ads and a monthly technical site check. It works for businesses in any country.