GEO tools compared: generative engine optimization software

What GEO tools do

GEO stands for generative engine optimization. It is the work of getting AI assistants to name your business when someone asks a relevant question. A GEO tool measures that, then helps you improve it.

The measurement part matters because you cannot fix what you cannot see. If a customer asks an assistant for a recommendation in your category, you want to know whether you were mentioned, who was mentioned instead, and which websites the assistant used as sources.

The improvement part is where tools differ. Some only show you the gap. Others suggest actions or draft the text for you. For example, a dentist in Leeds might ask an assistant for a good local practice and find a competitor named. A GEO tool would show that, then help the dentist write clearer page copy or FAQs that answer the same question.

GEO builds on SEO rather than replacing it. The same clear, useful content that helps you rank in search often helps assistants understand and cite you. If you want the longer explanation, see GEO vs SEO.

The tools

Here is a fair look at each named tool, using only the facts given. Coverage lists what each vendor states. Best for lines describe who each tool suits, not a ranking.

• Otterly.AI: covers ChatGPT, Google AI Overviews, Perplexity, Copilot; AI Mode, Gemini, Claude as paid add-ons. Best for: SMBs and solo marketers wanting a low entry price.
• LLMrefs: covers ChatGPT, ChatGPT Search, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek. Best for: Solo SEOs wanting a wide engine list under $.
• Writesonic GEO: covers Starter: ChatGPT, Gemini, AI Overviews; more on Enterprise. Best for: Content teams wanting tracking plus AI writing.
• Peec AI: covers chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; more as add-ons. Best for: Marketing teams wanting a daily tracker with a choice of models.
• AthenaHQ: covers incl. ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral. Best for: Growth teams wanting wide model coverage.
• Goodie AI: covers Core: ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot. Best for: Commerce and retail brands.
• Gauge: covers ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot. Best for: Teams wanting high daily prompt volume in one location.
• Profound: covers Up to on Enterprise incl. ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews. Best for: Enterprise brands wanting a sales-led platform.
• Vasukai: checks 9 assistants (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Claude, DeepSeek, Meta AI, Sarvam) in 24 languages from the customer's country, shows where a business is named, who is named instead and which websites the answers cite, and writes the fixes; free AI check at /sign-in?scan=1.

Notice how coverage varies. Some tools focus on a handful of assistants. Others list many. More is not automatically better if you only care about two or three. But if your customers use assistants you are not tracking, you are guessing.

Language and location also matter. Vasukai, for example, asks questions in the customer's language and up to two more, including Hindi, Tamil and Bengali. A business in India may care about that. A business in Canada may not. For example, a bakery in Chennai might want to know what an assistant says in Tamil, while a bakery in Dublin might only need English.

Tracking tools and content tools

Most GEO tools lean one way. Tracking tools watch what assistants say over time. Content tools help you produce the pages, FAQs and descriptions that assistants read. Some do both, but usually one side is stronger.

Tracking alone tells you that you are missing. It does not fix the miss. Content alone helps you publish, but you cannot tell whether it changed anything. Many teams need one of each, or a tool that does both well enough.

For example, a small law firm in Manchester might use a tracker to see that ChatGPT names two competitors for "employment lawyer Manchester." Then it needs someone to rewrite the practice page and add plain answers to common questions. If the tracker also drafts that text, the firm saves a step.

Vasukai sits closer to the tracking side but adds a ranked list of actions and a "Write it for me" button that drafts page copy, FAQs and business descriptions. That covers the gap for owners who do not have a writer on hand.

How to choose

Start with the assistants your customers actually use. If your buyers are on ChatGPT and Google AI Overviews, a tool that covers those well beats one that lists twelve engines you never check. Ask which assistants are included and whether more cost extra.

Next, check languages and location. If your customers ask questions in more than one language, you need a tool that asks in those languages. Vasukai asks in the customer's language and up to two more. Others may be English only. For example, a hotel in Goa might want English and Hindi, while a hotel in Lisbon might only need Portuguese and English.

Then look at what you get to read. Full answers matter. A score or a percentage is useful, but reading exactly what the assistant said shows you the tone, the sources and the gaps. Vasukai shows every answer in full.

Finally, decide how fixes get written and how you will measure change. A ranked action list helps you know what to do first. A drafting button helps you do it. Then you re-run the same questions on a schedule and compare. Vasukai lets you pick daily, weekly or monthly checks, and each plan has a monthly credit allowance so you choose which assistants and how many questions.

1. List the assistants your customers use most.
2. Check which languages and countries the tool supports.
3. Confirm you can read full answers, not just scores.
4. See whether the tool suggests or writes the fixes.
5. Plan how you will re-check and compare over time.
6. Try a free check before committing. Vasukai's free AI check needs no card and shows what ChatGPT says about your business.

One more practical point: some tools bundle Google SEO features. Vasukai includes keyword research with Keyword Planner bids, weekly rank tracking, website lookups, competitors' Google ads and a monthly technical site check. If you already pay for SEO software, that overlap may matter to you. If you do not, it saves a subscription.