What a citation gap is
A citation gap is when ChatGPT answers a customer question and cites pages that name a competitor but not your business. These pages are the sources ChatGPT reads and trusts for that question.
The tool opens every page ChatGPT cited, up to 24, and checks which ones name your business, which name your competitors (up to 3) and which link to your site. The main result is a list of pages that name a competitor but not you.
How to use the list
The list shows pages that name a competitor but not you. These are often roundups, reviews, directories and forums. They are where to pitch for a mention.
For roundups and reviews, you can contact the author and ask to be included. For directories, you can check if your business can be added. For forums, you can take part in relevant discussions.
Choosing good questions
The tool asks ChatGPT up to 3 questions customers ask, as people see it in the ChatGPT app, from the country chosen. Pick questions that real customers would ask when looking for what you offer.
Good questions are specific to your business or service. They should be the kind of thing someone types when they are deciding who to buy from. Avoid questions that are too broad or not related to your business.
Questions
Is it free?
Yes. Free tools that ask ChatGPT allow 2 runs a day without an account and 25 a day after a free email sign-in, with no card.
Which pages does it check?
It opens every page ChatGPT cited, up to 24. It checks which ones name your business, which name your competitors (up to 3) and which link to your site. Pages on your own site or a competitor's site are listed apart, and pages it could not open are marked.
Why does ChatGPT cite these pages?
ChatGPT cites pages it reads and trusts for that question. These are often roundups, reviews, directories and forums.
How many questions and competitors can I add?
You can ask up to 3 questions and add up to 3 competitors.
What is the difference between this and the free AI check?
The free AI check asks ChatGPT the questions customers ask about a business and shows who is named instead. The AI citation gap tool goes further by opening the cited pages and showing which ones name you or a competitor.