What does ChatGPT say about my business?

The short answer

When you ask ChatGPT about your business, you get one answer for you. It is based on your account, your past chats, your location and the exact words you used. A customer in another city, or asking in another language, can get a different answer.

So a single check tells you what ChatGPT said to you once. It does not tell you what it says to your customers, or whether that changes next week.

To see the full picture, you need to check the questions your customers actually ask, from their location and language, and do it regularly. That is what a tracking tool like Vasukai is built for, but you can also start by hand.

Why your own ChatGPT answer can mislead you

ChatGPT does not give everyone the same answer. The reply depends on your account, your chat history, your location, the language you use and the exact wording of your question. It also changes over time as the assistant is updated.

For example, a dentist in Leeds might ask ChatGPT for the best dentist in Leeds and see their own practice listed. But a customer in a nearby town asking the same question might see different names. The dentist's own check gave a false sense of security.

The same happens with language. A business in India might ask in English and get one answer, while a customer asking in Hindi or Tamil gets another. If you only check in your own language, you miss what many customers see.

Because answers shift, one check is a snapshot, not a trend. You cannot tell if a change you made helped or if the assistant simply changed its mind.

How to check by hand

You can do a basic check yourself without any tool. It will not give you the full picture, but it is a start. Here is a simple method:

1. Log out of your ChatGPT account, or use a private browsing window. This reduces the effect of your history.
2. Think about the questions your customers ask. Write down five to ten of them, in the words they would use.
3. Ask each question in ChatGPT. Do not add your business name unless a customer would.
4. Note which brands are named in the answer. Write down whether your business appears, and who appears instead.
5. Look at any websites or sources the answer cites. These show where ChatGPT is getting its information.
6. Repeat the same questions every week or two. Keep a simple record so you can see changes.

This method is free and gives you a rough idea. It works best if you ask the questions in the language your customers use, and if you can check from a location near them.

Where checking by hand falls short

Doing it by hand has real limits. The biggest is time. Asking ten questions across a few assistants can take an hour or more. Doing that every week is hard to keep up.

You also see only one location and one language at a time. If your customers are in different cities or speak different languages, you would need to check from each place, which is not practical by hand.

There is no history unless you build one. Without a record, you cannot see whether your business is being mentioned more or less over time. You also cannot easily see which competitors are named instead of you, or which websites the answers cite most often.

Finally, you can only check one assistant at a time. ChatGPT is not the only assistant customers use. Others may give different answers, and checking them all by hand multiplies the work.

Checking it properly

A tracking tool does the repetitive work for you. Vasukai asks AI assistants the questions your customers ask, on a schedule you pick, and shows whether your business is named, who is named instead, and which websites the answers cite.

Vasukai checks nine assistants: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Claude, DeepSeek, Meta AI and Sarvam. It can ask questions in 24 languages, including Hindi, Tamil and Bengali, from the customer's country. That means you see what a customer in another city or language sees, not just your own view.

It asks the same questions every week, so you can see changes over time. Every answer is shown in full, so you can read exactly what each assistant said. It also gives a ranked list of actions and a 'Write it for me' button that drafts the text for each fix, such as page copy, FAQs or business descriptions.

There is a free AI check that needs no card. It shows what ChatGPT says about your business. You can try it at this link.